This. Is. So. Cool.
Jamie Oliver’s Food Revolution USA Campaign is unfolding in the U.S, and at just the right time, when Michelle Obama and legislation to confront Childhood Obesity is front and center.
Jamie Oliver is the TED Prize winner for 2010 and was called “the chef who’s transforming the way we feed our children …” by the TED2010 Blog and is already well known in London for his work bringing awareness toward how we feed our children.
“At the heart of Oliver’s work is an assault on the obesity epidemic: The CDC states that one in four Americans are considered obese. It is estimated that 43 percent of Americans, or 103 million people, will be obese by 2018. The cost of this epidemic is anticipated to reach $344 billion per year. It currently accounts for almost 10 percent of the yearly US health care costs, and that rate will rise to 21 percent by 2018. WHO’s latest projections indicate that, globally in 2005, approximately 1.6 billion adults were overweight and projects that by 2015, that figure will rise to 2.3 billion.”
-Ted2010 Blog
This is so great.
Now, mainstream television (the official mentor of children across America) will air Jamie Oliver’s Food Revolution USA. It’s scheduled to air on ABC in 2010, bringing Jamie’s unique vision to American people across the country.
On that note, another noteworthy spokesperson for school-children nutrition is Chef Ann Cooper. Her lively website, LunchLessons.org, rounds up recipes, links, and resources for food activism.
Here’s one of her videos with lunchbox ideas (love it):
TasteSpotting
Posted by itsallaboutpr on February 15, 2010 at 7:12 am
This is wonderful! I love all the different campaigns that are working to make the world a better place. It’s great that obesity, especially with children, has become such an important topic in our country today and that people are working so hard to raise awareness. Great find on the video clip!